Our team
Representing four nationalities, eight languages and living in three countries, we serve as a one-stop solution for all your international fundraising and impact questions.
Our story
TrueMotion came about as a merger of efesai and BECCA Europe in 2022.
BECCA Europe was the leading expert in the Netherlands on research, project development, application writing and reporting for EU funding and for some NL funds, working in the cultural and creative sectors.
efesai was one of the leading experts in the Netherlands in business strategy and fundraising strategy for the cultural sector, with a specialism in private (i.e., not government) fundraising. efesai and its predecessor, DDA, have also operated in other European countries.
Bringing these two sets of experience and services together has created TrueMotion, a consultancy that offers a complete range of fundraising and strategic services for the cultural and creative industries.
TrueMotion is navigating to cultural impact
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Arts, culture, and creativity all play an essential role in the big transformations of the 21st century. We believe in the profound potential artists and cultural institutions have to positively impact each other, their communities, and beyond.
What does this mean in practice? We implement our vision in the following three domains:
Innovation through support for future-proof and sustainable cultural and creative sector (CCS) organisations
Public engagement through the power of storytelling.
Increased value through measuring and evaluating the impact of CCS organisations across the artistic, economic, social, and environmental spheres.
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We help cultural and creative initiatives to raise funding, engage with their communities, and improve their long-term impact with a view towards positive transformation on the local, national, and European levels. We act as trusted navigators of cultural and creative organisations working towards fair and sustainable ecosystems.
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In navigation, “true motion” represents the movement of an entity in terms of rate and direction relative to the surface of the Earth. It's often used in contrast to “relative motion”, which places the entity at the centre; everything else, including the Earth, moves relative to it.
True motion understands that there's an external reality that acts as the framework for all actions. True motion acknowledges that entities move simultaneously in all possible directions in an ever-changing landscape, requiring creative navigation to stay on track.
At TrueMotion, we help cultural and creative organisations navigate toward their goals based on a deep understanding of their value, their destination, and of the external realities that shape the course of the journey.
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LETS WORK TOGETHER
Based on our extensive experience, we can quickly review your organisation’s current performance on income and impact generation, and advise how to move forward.