Music Moves Europe Talent Awards


Music Moves Europe Talent Award

After organising the European Border Breakers Awards (EBBA) for several years, Eurosonic Noorderslag wanted to come up with a new plan for the EU Music Prize, which is awarded yearly to the most promising pop acts in Europe.

BECCA was asked to coordinate the European application process and develop the project plan. Commissioned by project leader ESNS, we helped the European consortium— which includes Reeperbahn Festival, Yourope, the EBU, IMPALA, the IMMF, Liveurope, LiveDMA, major European music export offices, and Digital Music Europe—set up the new prize.

The result?

The Music Moves Europe Talent Awards, a collaborative effort of the biggest stakeholders in the European music industry to celebrate new and upcoming artists from Europe. With BECCA’s services, the consortium is now sure to have EU support until 2021 with a grant of €1.5 million to roll out the awards.